Coinbase scored a huge partnership today, as social discovery and discussion site Reddit has just launched an integration that allows its users to pay for “Reddit Gold” using bitcoin with Coinbase’s system.

Bitcoin is the “underground” digital money system that’s fueling growth and disruption in the online payment space. Coinbase is a “bitcoin wallet and platform” that lets merchants and consumers make transactions easily using bitcoin. By buying Reddit Gold, you can add features to your account like comment highlighting and shutting off ads. Additionally, Reddit will now start collecting credit-card payments in the U.S. and Canada thanks to Stripe to go along with its PayPal and Google Wallet options.